Rapid prototyping.
We use modern tools and languages to rapidly prototype product features and we test prototypes with you and your customers to validate assumptions.
Your goal is to create a product people love. Because customers will never tell you exactly what they want, you need to quickly test ideas and features to ensure you’re making the right product decisions. Are you solving a real pain point? Will people pay for your product? What clicks with customers and what do they not understand? We use rapid prototyping to test your assumptions and answer these questions.
Why rapid prototyping works
We follow best practices and design every screen, but there are always interactions that need to be tweaked to make user onboarding and use of your core product features a seamless experience. We find and improve the little things that make people love your product.
We test prototypes with your customers to validate assumptions and figure out what works. Your customers may not love, need or care about prototypes we put in front of them, which are all important data points we use to refine your product definition.
When customers use your working prototype, they make comments and provide insights about problems that matter to them. Instead of spending 3 months building a product that solves a low value pain point, you can spend 3 weeks identifying a unicorn business opportunity.
Test ideas quickly
Every screen should have one goal, but users don’t always do what we want them to do. Prototyping helps us identify where users get stuck and quickly test iterative improvements to user flows, user interfaces and labels. Prototypes add a new dimension to conversations with your customers and they allow us to clarify ambiguous answers.
Turn paper into something real
We use paper prototypes to test ideas and assumptions, so we can gather instant feedback without writing a single line of code. We further validate user flows by building quick software prototypes that show customers how your product will work. Through these quick iterative design and development sessions, we learn a lot about your customers and what they expect from your product.
Iterate to loveable
You want customers to love your first version product, but it takes iteration to get there. There is no such thing as “perfect” in software development, but when we put a prototype in front of your customer and they say “this is exactly what I need” or “when can I pay for this”, we know we’re on the right track. The modern languages, tools, libraries and frameworks we use let us change layouts, user flows and features as quickly as we gather customer feedback.
Embrace modern tools
The modern tools we use make rapid prototyping possible. You and your IT organization must embrace frameworks like Ruby on Rails (RoR) and Django to create rapid prototypes at full speed because feature tweaks and additions can take days instead of minutes if we’re forced to use legacy tools. We prototype mobile apps with Swift, which significantly reduces the time it takes to build native iOS (iPhone and iPad) apps.
