How to price your startup's product?

When used strategically, pricing becomes a source of competitive advantage, a weapon in the market. You can employ pricing to communicate whether your product is a low-cost alternative, mid-market or premium. For this to be effective, the pricing strategy will have to align with your website messaging, marketing case studies,

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The digital wallet and where it’s headed?

Today there is an entire generation of people who do not understand the notion of balancing a checkbook. The phrase itself has turned into an anachronism. The idea of carrying money in physical wallets made of animal hide may become absurd sooner than later. Either way, the future of payments

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Artificial Intelligence Applications and Examples

Artificial Intelligence: Applications We hear about impressive achievements related to Machine Learning and Artificial Intelligence every other day now. Even so, most of us are still dubious about the applicability of AI in our space, and with good reason. Take the remarkable performance of an AI-based system on a database

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AWS vs. Microsoft Azure vs. Google Cloud

While collectively, these three cloud providers dominate the space, their approach to cloud computing is dictated strongly by their background. Amazon has immense know-how when it comes to collating and aggregating massive amounts of data, Google’s heritage stems from an analytical background, and Microsoft’s strength comes from computing.

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Connected Car Practical Use Cases

Connected cars are evolving. Vehicle-centric IoT services such as the remote-controlled heaters and digital door locks are common today. But these services are merely the stepping stones to the truly connected car. After Internet of Things (IoT), connected cars seems to be the next most talked about topic in the

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How To Maximize Customer Acquisition in SaaS?

The major cause of failure for most startups is most likely not finding the product/market fit. A close second would be when you find out that the cost of acquiring customers is a lot more than you expected, exceeding your capability of monetizing those customers. How do you define

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How To Hire a VP of Engineering

Hiring a VP of Engineering who can take your product to the next level isn’t going to be easy. If you’re new to the market, your team is most likely a close-knit, hardcore lot of developers led by a couple of seasoned founders, and they aren’t going

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SaaS Metrics: Measuring what matters

With the advent of a business strategy that's user-centric, every unit responsible for a touchpoint along the customer journey can passively or actively affect distant metrics that may be under the domain of another team. Each point in the chain adds value and helps build the comprehensive customer experience. This

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Real World Examples Of Blockchain

In the beginning, the internet worked with intangibles. You corresponded on forums, sent or got emails, read and distributed articles. Today, the internet works with assets. These assets are encoded and stored on a network-to-network link known as the ledger or blockchain, where every participant can keep an eye on

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Blockchain Tech For Indian Pharmaceutical Industry

The pharma and medical industry houses a notable amount of personal and crucial information including financial information and health records which are essential to making decisions in the healthcare industry. It isn’t hard to understand why the healthcare industry presents such a lure to criminals. The existing security systems

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Blockchain technology for digital governance

Essentially, the blockchain is a global, shared, incorruptible and hence trusted ledger of economic transactions. It is equally controlled by all who participate, remains transparent, yet private. Picture it as a steadily increasing spreadsheet of records or blocks that using advanced cryptography, create a permanent record where each block is

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10 Mobile User Experience Best Practices

With every aspect of business going digital today, business owners and entrepreneurs must focus on reaching out to more customers through this medium. While several professionals have focused on creating websites, some have overlooked the value of increased smartphone usage. Mobile Users Rise Dramatically Globally New figures from eMarketer predict

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Should You Use NoSQL Or SQL DB Or Both?

The argument around SQL vs. NoSQL is nothing but the comparison of relational vs. non-relational databases. The difference lies in how they’re built, the kind of information they store, and how they store it. Relational databases are structured, while non-relational databases are document-oriented and distributed. For more than four

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