Responsive vs. Adaptive Design

Both responsive and adaptive sites adjust differently to the browser environment they are being viewed on. Responsive design strives to be device agnostic in the sense that it seeks to create an optimized experience for any screen. It pushes us to develop sites that shift context depending on how the

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How to price your startup's product?

When used strategically, pricing becomes a source of competitive advantage, a weapon in the market. You can employ pricing to communicate whether your product is a low-cost alternative, mid-market or premium. For this to be effective, the pricing strategy will have to align with your website messaging, marketing case studies,

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The digital wallet and where it’s headed?

Today there is an entire generation of people who do not understand the notion of balancing a checkbook. The phrase itself has turned into an anachronism. The idea of carrying money in physical wallets made of animal hide may become absurd sooner than later. Either way, the future of payments

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Artificial Intelligence Applications and Examples

Artificial Intelligence: Applications We hear about impressive achievements related to Machine Learning and Artificial Intelligence every other day now. Even so, most of us are still dubious about the applicability of AI in our space, and with good reason. Take the remarkable performance of an AI-based system on a database

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AWS vs. Microsoft Azure vs. Google Cloud

While collectively, these three cloud providers dominate the space, their approach to cloud computing is dictated strongly by their background. Amazon has immense know-how when it comes to collating and aggregating massive amounts of data, Google’s heritage stems from an analytical background, and Microsoft’s strength comes from computing.

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Connected Car Practical Use Cases

Connected cars are evolving. Vehicle-centric IoT services such as the remote-controlled heaters and digital door locks are common today. But these services are merely the stepping stones to the truly connected car. After Internet of Things (IoT), connected cars seems to be the next most talked about topic in the

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How To Maximize Customer Acquisition in SaaS?

The major cause of failure for most startups is most likely not finding the product/market fit. A close second would be when you find out that the cost of acquiring customers is a lot more than you expected, exceeding your capability of monetizing those customers. How do you define

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How To Hire a VP of Engineering

Hiring a VP of Engineering who can take your product to the next level isn’t going to be easy. If you’re new to the market, your team is most likely a close-knit, hardcore lot of developers led by a couple of seasoned founders, and they aren’t going

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SaaS Metrics: Measuring what matters

With the advent of a business strategy that's user-centric, every unit responsible for a touchpoint along the customer journey can passively or actively affect distant metrics that may be under the domain of another team. Each point in the chain adds value and helps build the comprehensive customer experience. This

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Blockchain tech for agriculture industry

It's fast becoming evident that the blockchain technology is about a lot more than just Bitcoin. Across many sectors like healthcare, finance, government, media and more, innovative applications are cropping up every day. The blockchain technology is going up against technology that’s ripe for replacement and decades-old, by being

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Real World Examples Of Blockchain

In the beginning, the internet worked with intangibles. You corresponded on forums, sent or got emails, read and distributed articles. Today, the internet works with assets. These assets are encoded and stored on a network-to-network link known as the ledger or blockchain, where every participant can keep an eye on

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