Yahoo is catching up with the tech giants, Facebook, Twitter, and Google in the app install ads space. One of AppsFlyer's integrated partners, Yahoo Gemini offers native and search advertising in a single advertising platform. Yahoo Gemini is the only marketplace that provides search and native advertising in one advertising
Read MorePerformance, quality, respect, and dedication are what make companies stand out on the worldwide stage. Technologies and client demands are changing fast, and only the best of the best can answer the new call of the modern age. It’s not enough to simply claim that we at CognitiveClouds are
Read MoreThe Scroll has almost turned into a subliminal call to action. There’s no need for instruction. If you’re on our page, we can safely assume that scrolling comes instinctively to you. The reading style of your user too will likely be compatible with Infinite Scroll. Today, it feels
Read MoreThis mad rush to connect anything and everything to a mobile app is primarily driven by grossly inflated numbers and speculation. This rush could potentially take your company into unknown terrain, with no assurance of a profitable or safe return. While there are customers for IoT connectivity, the number of
Read MoreAs of the first quarter of 2018, Android users can choose between 3.8 million apps, and Apple's App Store remains the second-largest app store with 2 million available apps. In the current app market, unless your app has secured a rank in the top ten through tens of thousands
Read MoreBoth responsive and adaptive sites adjust differently to the browser environment they are being viewed on. Responsive design strives to be device agnostic in the sense that it seeks to create an optimized experience for any screen. It pushes us to develop sites that shift context depending on how the
Read MoreWhen you reach mid-stage, you still only have a few resources and a relatively small team, but you’re now expected to deliver far more sophisticated products. This stage can potentially be the most challenging phase. It’s critical that the progress you make now isn’t at the expense
Read MoreNo matter where you’re put up, the market is saturated with web design and development agencies. The options get harder and harder to wade through, let alone weigh. Below are a few pointers to help simplify your process. To begin with, remind yourself that not all that glitters is
Read MoreWhen used strategically, pricing becomes a source of competitive advantage, a weapon in the market. You can employ pricing to communicate whether your product is a low-cost alternative, mid-market or premium. For this to be effective, the pricing strategy will have to align with your website messaging, marketing case studies,
Read MoreToday there is an entire generation of people who do not understand the notion of balancing a checkbook. The phrase itself has turned into an anachronism. The idea of carrying money in physical wallets made of animal hide may become absurd sooner than later. Either way, the future of payments
Read MoreArtificial Intelligence: Applications We hear about impressive achievements related to Machine Learning and Artificial Intelligence every other day now. Even so, most of us are still dubious about the applicability of AI in our space, and with good reason. Take the remarkable performance of an AI-based system on a database
Read MoreWhat questions should I ask to the references of the consulting firm I'm planning on hiring? Rarely does a reference have anything enlightening to tell you. Nevertheless, it’s on you to look beyond the flattering recommendations of the reference and figure out whether the vendor is able enough to
Read MoreIt starts with hiring This was never an individual journey. The success of your company is a reflection of the total value of your team. Often, the hiring process is not adequately prioritized and moreover, outsourced to external recruiters and yours might not be the priority cause they likely already
Read MoreWhile collectively, these three cloud providers dominate the space, their approach to cloud computing is dictated strongly by their background. Amazon has immense know-how when it comes to collating and aggregating massive amounts of data, Google’s heritage stems from an analytical background, and Microsoft’s strength comes from computing.
Read MoreConnected cars are evolving. Vehicle-centric IoT services such as the remote-controlled heaters and digital door locks are common today. But these services are merely the stepping stones to the truly connected car. After Internet of Things (IoT), connected cars seems to be the next most talked about topic in the
Read MoreMany researchers predict that our daily lives will be peppered with connected devices not too far in the future. But for this to actually become a reality, engineers and product designers will have to restructure the way they work together to build successful connected personal devices. This evolution will be
Read MoreThe major cause of failure for most startups is most likely not finding the product/market fit. A close second would be when you find out that the cost of acquiring customers is a lot more than you expected, exceeding your capability of monetizing those customers. How do you define
Read MoreIt can seem counterintuitive to scout for an outside team of consultants after putting in all that effort to hire a skilled team of software engineers. However, in today’s market, it isn’t enough to be the first-to-market, you also have to be the best-to-market. To help you get
Read MoreHiring a VP of Engineering who can take your product to the next level isn’t going to be easy. If you’re new to the market, your team is most likely a close-knit, hardcore lot of developers led by a couple of seasoned founders, and they aren’t going
Read MoreWith the advent of a business strategy that's user-centric, every unit responsible for a touchpoint along the customer journey can passively or actively affect distant metrics that may be under the domain of another team. Each point in the chain adds value and helps build the comprehensive customer experience. This
Read MoreIn the field of outsourcing particularly, a well-planned pricing model is an essential component of a successful long-term cooperation. Here, when it comes to economic evaluation, flexibility will prove to be a crucial mechanism. But sadly, pricing is perhaps one of the few aspects of outsourcing where innovation and evolution
Read MoreIt's fast becoming evident that the blockchain technology is about a lot more than just Bitcoin. Across many sectors like healthcare, finance, government, media and more, innovative applications are cropping up every day. The blockchain technology is going up against technology that’s ripe for replacement and decades-old, by being
Read MoreIn the beginning, the internet worked with intangibles. You corresponded on forums, sent or got emails, read and distributed articles. Today, the internet works with assets. These assets are encoded and stored on a network-to-network link known as the ledger or blockchain, where every participant can keep an eye on
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