Consumerization of Enterprise IT

Even mid-sized businesses can produce internal tooling only so quickly, and enterprises, on the other hand, are slow beasts by their very nature. In the past year, these issues came to the forefront. Remoting into antiquated internal systems just wasn’t cutting it for the new work from experience. Consumerization

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What top healthcare tech companies need to get right

The United States, compared to other affluent nations, spends a disproportionate amount of resources on healthcare with disappointing results. Distorted market signals and complex insurance rules lead to providers burdened by excessive paperwork, frustrated patients and massive inefficiencies. To combat these issues, entrepreneurs are increasingly applying information technology to healthcare

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How to price your startup's product?

When used strategically, pricing becomes a source of competitive advantage, a weapon in the market. You can employ pricing to communicate whether your product is a low-cost alternative, mid-market or premium. For this to be effective, the pricing strategy will have to align with your website messaging, marketing case studies,

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SaaS Metrics: Measuring what matters

With the advent of a business strategy that's user-centric, every unit responsible for a touchpoint along the customer journey can passively or actively affect distant metrics that may be under the domain of another team. Each point in the chain adds value and helps build the comprehensive customer experience. This

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