How to price your startup's product?

When used strategically, pricing becomes a source of competitive advantage, a weapon in the market. You can employ pricing to communicate whether your product is a low-cost alternative, mid-market or premium. For this to be effective, the pricing strategy will have to align with your website messaging, marketing case studies,

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SaaS Metrics: Measuring what matters

With the advent of a business strategy that's user-centric, every unit responsible for a touchpoint along the customer journey can passively or actively affect distant metrics that may be under the domain of another team. Each point in the chain adds value and helps build the comprehensive customer experience. This

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How To Create The Next Expedia?

The digital revolution is a welcome movement for all holidaymakers. In today’s market, the real winners of the travel industry have understood and embraced the importance of personalized service. Back in the day, planning a trip involved a visit to the local travel agent or purchasing a good guide

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