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How to Personalize Your Mobile Experience For Better Customer Engagement

Nisha Gopinath Menon
November 19, 2019

With millions of mobile apps on the app stores, it’s getting harder and harder to grab the attention of users. The mobile app development services have gone far enough to step back and offer low-key solutions to customers. You need to provide great content that allows genuine engagement in order to attract them.

Getting downloads is not enough for a successful mobile app. It has to be useful and provide a user with value and solutions. Personalization your customer experience is the key to engaging the interest and improving the mobile experience.

For sure, strategy creation is always among the most challenging things to do. That’s why we’ve listed 5 steps that can help you personalize your mobile experience for better customer engagement.

1.Target the right group of people

Before executing a strategy you need proper analytics. Identify your target audience, meaning who most likely would download your app and use it. That way, when you send push messages, they will be accepted better without frustrating a user.

Despite that, push notifications are not the best way to create an impact on your customers as only half of users actually enable them.

Mobile apps which don’t meet their targeting requirements correctly, usually disappoint consumers as the messages they receive aren’t relevant.

You’ve probably heard that the attention span of users is less than 8 seconds. So it’s a big deal to bring the right content to the right person. Following this point, it’s important to send personalized push messages.

2. Provide simplified mobile experience

Personalizing your push notifications and offers (as mentioned above) is great. Anyway, you have to do a lot more to simplify the experience. Users like to get results easily and effortlessly, or they just go for another app that can offer what they want.

Keep in mind that the simpler the experience, the better the outcome. For example, if you know a customer bought a specific product recently, you wouldn’t like to make offers in the near future as, most likely, he is not going to need one. Instead, help a customer out with what he or she already bought by giving the tips on how to use it effectively.

3. Collect feedback

Feedback is your resource of information on how your customers feel about your mobile app. It gives you the ability to communicate with them by asking for their opinions on a specific feature or an issue to resolve. A person that uses an app and its UI/UX design on a daily basis more likely can provide concrete and quick feedback.

In-app feedback helps to understand the needs of customers and improve your mobile app’s content. Don’t forget to measure your users’ satisfaction, to know that your feedback implementations are on the right track.

If you want true loyalty from your customers, you need to listen to them. Examine what they like and don’t like about your app and try making it as effective as possible.

4. Mobile conversations are different than desktop

Mobile conversations are not the same as desktop ones. Mobile app users are on the go.

In e-commerce, for instance, filling forms on a desktop is a lot easier and can be done through several steps. On mobile, a user needs to avoid them or make a single-page format as they might be frustrating and hard to fill in. As an option, it’s better to save their information, so they don’t have to go through the whole process every time they want to buy a product.

5. Storytelling

Visuals can help you gain higher user engagement more easily in comparison to lengthy texts. Also, you shouldn’t forget that mobile devices come with screens so making your users read a lot is a massive turn off. Visual content can make your mobile app easily recognizable.

Attractive icons and a powerful User Interface, as a whole, can create an engaging visual story. Select the images carefully, so they would suit the objectives of your content strategy. They have to give the right message to the audience.

Don’t overdo it! Too many visual elements will shift the focus from your core product by offering instead of promoting it. You need to find a balance between your visual content, healthy user experience and offer best mobile user experience practices only.


After personalizing your mobile app experience, you’ll definitely get better at customer engagement. Plus, make sure that you keep on monitoring your content, so it remains updated. Listen to your users and ask them for feedback. Boosting customer engagement becomes even more vital for sectors like e-commerce. Why don't you take a look at the Best eCommerce Development Companies In The USA (That Are Up And Coming) to give you a better idea of what they're doing right.

It’s crucial to motivate customers to use your app and not only download it. If you don’t constantly give them reasons to use your app and solve the problem it’s supposed to, they will probably delete it. Following these simple five steps of personalization your mobile experience for better customer engagement you’ll be able to avoid major issues and give the value.

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Nisha Gopinath Menon