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Product Strategy

5 Steps to Personalize Your Mobile Experience For Better Customer Engagement

Nisha Gopinath Menon
March 15, 2022

With millions of mobile apps on the app stores, it’s getting harder and harder to grab the attention of users. You need to provide great content that allows genuine engagement in order to attract them.

Getting downloads is not enough for a successful mobile app. It needs to actually be useful and provide the user with solutions. Personalizing your customer experience is the key to engaging mobile experience.

Creating a strategy is always among the most challenging things to do.. That’s why we’ve listed 5 steps that can help you personalize your mobile experience for better customer engagement

  1. Target the right group of people
    Before executing a strategy you need proper analytics. Identify your target audience who is most likely to download your app and use it. That way when you send push messages, they will be better accepted and not frustrating to the customer.
    However, push notifications are not the best way to create an impact on your customers as only half of users actually enable them.
    Mobile apps which haven’t done their targeting right usually annoy consumers as the messages they receive aren’t relevant to them. Proper targeting, on the other hand, can convert 54% of users.
    You’ve probably heard that the attention span of users is less than 8 seconds, so you really need to bring the right content to the right person.Hence wy it’s also very important to send personalized push messages.
  2. Provide simplified mobile experience
    Personalizing your push notifications and offers (as mentioned above) is great. However, you have to do a lot more to simplify the experience.. Users like to get results easily and effortlessly, or they will just go for another app that offers it.
    Keep in mind that the more simplified experience is, the better the outcome will be. For example, if you know a customer bought a specific product recently, you wouldn’t like to make offers of it anytime in the near future as it’s most likely that he won’t need it. Instead, help him out with what he already bought by giving him tips on how to use it effectively.
  3. Collect feedback
    Feedback is your resource of information on how your customers feel about your mobile app. It gives you the ability to communicate with them by asking for their opinions on a specific feature while they are using it, for example.
    A person that uses you app and has interacted with your UI is more likely to provide a concrete and quick feedback. Once implementented, this option is easily reused.
    In-app feedback helps you understand the needs of your customers and improve your mobile app’s content so it’s more useful to them. However, don’t forget to measure your users satisfaction, to know that your feedback implementations are on the right track.
    If you want true loyalty from your customers, you need to listen to them. Examine what they like and don’t like about your app and try making it as pleasant as possible.
  4. Mobile conversations are different than desktop
    You shouldn't be treating mobile conversations the same as desktop ones. Mobile app users are on the go. Personalize your marketing actions for especially for them.
    For e-commerce for instance, filling forms on desktop is a lot easier and can be done through several steps. On mobile, on the other hand, you need to avoid them or make them in a single-page format as they may be frustrating and hard to fill for users.
    Even better, you can save their information, so they don’t have to go through the whole process every time they want to buy a product. For better customer engagement, you need to consider that mobile experience is vastly different that desktop.
  5. Storytelling
    Visuals can help you gain higher user engagement more easily compared to lengthy texts. Also, you shouldn’t forget that mobile devices come with   screens so making your users read a lot is a massive turn off. Visual content instead, can make your mobile app easily recognizable.
    Attractive icons and a powerful User Interface, as a whole, can create an engaging visual story. Select the images so they suit the objectives of your content strategy. They should bring about the right message.
    Don’t overdo it! Too many visual elements will shift the focus from your core product offering instead of promoting it. You need to find a balance between your visual content and healthy user experience and your storytelling will definitely engage customers.


After personalizing your mobile app experience, you’ll definitely get better customer engagement. However, make sure that you keep monitoring your content, so it remains fresh. Listen to your users and ask them for feedback.

It’s crucial to motivate customers to use your app and not only download it. If you don’t constantly give them reasons to use your app and solve the problem it’s supposed to, they will probably delete it. By following these five steps to personalize your mobile experience for better customer engagement you’ll be able to avoid that happening. As a top custom software solutions company, we would love to help more.

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Nisha Gopinath Menon