Software product strategy.

We identify the features that make your product unique and valuable to ensure your customers love it.

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Over the past four years, CognitiveClouds has built software products for over 60 startups. Whether you’re just starting your company, building a new product line or extending an existing product to other platforms, our product team can help you validate your assumptions and make tough strategic decisions. We help companies at every stage and within every industry define the platforms, features and architectures they need to go to market. The strategies we recommend will increase your company’s value by millions.

Product strategy workshop

This workshop’s single goal is to extract the core reason why people will love your product. Your product needs to do one thing flawlessly, so we remove ambiguity around product decisions to learn what’s really important.

We’re confident your team has the answers needed to push your product forward. It’s our job to help you find those answers.

Members of our product team have spent years perfecting our process while collaborating with startups and enterprises in every corner of the globe. Our techniques combine design driven and agile methodologies.

Solve real problems, don’t invent them

Our team asks you “who, what, where, when, why and how” to understand the problem you’re solving and the features required to delight your customers. You share your domain and industry expertise, so we make the right assumptions and define the right features. We’ve seen technical founders invent problems for new technologies they’ve created and non-technical founders mashup features from several products to define new products. Products built like this almost never become breakout successes. When you help clearly define your problem, you give our team what they need to exceed your expectations.

what you know prototype

Set your product goal

What pain point does your product solve? Your customers want an intuitive product experience that solves their problem quickly and elegantly. There’s no doubt that your vision is big, but we need to start small and define the most important features. We’ll help you figure out what’s important.

Focus on loveability

What feature or experience will your customers love? Your consumers expect your product to be more than viable — they expect it to delight. Early adopters want a reason to love your product, so don’t disappoint. We use lean methodologies and focus on defining your Minimum Loveable Product (MLP) by helping you identify the few key pain points and problems your customers would love to solve.

Let good ideas go

There is always “one more thing” that can be added to your product, but your product becomes less valuable as soon as you go down that path. One feature turns into 20, causing your schedule to shift and your costs to increase. Your favorite web and mobile apps became what they are today because of the features they left out, so table good ideas for later. If a feature isn’t critical to the goal you defined, get rid of it.

Agile everything

Innovative ideas keep us energized because we love inventing the experiences of tomorrow. From strategy to design to development, every team at Cognitive benefits from agile methodologies. We ask the right questions to break down knowledge silos and share our understanding to ensure we’re all on the same page. When we’re wrong, we iterate quickly and revise your product plan.

Design driven experiences

We lead with design to help distributed teams communicate and remove ambiguity from the engineering process. When your stakeholders are spread across cities like San Francisco, New York and London, design is the one thing people agree on. We use an iterative process to create paper prototypes of your product, ensuring we’ve identified the features needed to accomplish your goal.

testing image

Don’t assume anything

We work closely with your customers to identify features they don’t need and experiences they don’t understand. Our designers use standard user experience principles but we need to interact with your customers to understand what works and what doesn’t. Paper prototypes and whiteboards are tools we use to test our hypotheses because we want to validate every decision we make.