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5 Practices To Create Seductive UI for a M-Commerce Application

Prasanna Gopinath
July 12, 2019

With the increased usage of smartphones, businesses have started looking for ways to reach all these consumers through their beloved mobile devices. To be more specific 4 billion people are using mobile internet as of April 2019. That’s about half of the world’s population!

E-commerce is also impacted in a way where we now have mobile e-commerce or m-commerce, as it’s commonly referred to. In fact, more than half of the sales made online are now purchased through mobile.

E-commerce businesses have two ways to reach their mobile audience; through a mobile version of their original website or through a mobile app. However, as they’ve noticed consumers prefer spending their time online utilizing apps. To meet their evolving needs and expectations, mobile app developers have to think of new user experience practices all the time.

The user interface is the first thing consumers see when they open your m-commerce app. To help their customers overcome the fierce competition of today’s business, m-commerce developers should create an accessible, smart-looking and seductive design for their mobile shopping apps.

We’re going to have a look at some practices mobile commerce developers follow to make that great UI a reality and encourage consumers to spend more time and money on your products.


It’s as simple as it sounds, but it’s key not only for m-Commerce but for any mobile app, for that matter. A homepage that’s overloaded with text, images, and options is common for today’s e-commerce app design. However, that’s exactly how it shouldn’t look like.

What you should do is simplify your app’s user interface. A clean, organized homepage is much more likely to attract consumers and make them stay and use your m-commerce app. Include attention-grabbing yet simple features instead of a stuffed layout. Make sure it’s intriguing and will pop out to make users explore the mobile application for more.

Also, you should think about the smaller screens of mobile devices and include only the essential and most relevant content in the mobile user interface.

Optimize Filters

Filters are one of the things that contribute to a customer’s final buying decision. You can add different categories of filters to your m-commerce app. They can be broad-range, like Women’s or Men’s for instance, or divided by classes, like price range, material, colors, and so forth. You have to define your filters and place them in such a way that they increase the overall sales.

The design, location, and color of buttons are proved to affect the number of times users click on them. For example, price buttons are usually bright, because they are usually clicked on first. Then size, color, and materials follow in order of significance.

Filters are making your m-commerce app way easier to use, as consumers can find certain types of products without having to go through a whole broad category. Especially if you have a wide range of products with many pieces of each, filters are a must.

Checkout Process Minimization

Don’t you just hate it when there are 20 fields you need to fill, in order to complete a registration procedure? Doing all this on mobile is even more frustrating. It’s crucial to keep these processes minimal because even if a user has a product in his cart, he can still abandon it.

Provide your visitors with signup options, so they can choose the easiest one for them. Don’t ask for too much personal information, because it’s most likely they won’t provide it and just leave your app. Give them the ability to log in with their social media or biometrics data. That would be more convenient for the consumers as you don’t waste their precious time filling forms.

Smooth Navigation

Easy to navigate UI design increases user satisfaction and it enhances their user experience. Interactions are an essential part of mobile applications. M-commerce app development companies should think of seamless ways to enable users to navigate through the app.

Make all menus and buttons accessible and easy to touch. Don’t forget that m-commerce apps are viewed on smaller screens, so make sure all images are zoomable. Apply all these interactions to make the app natural to use. This will improve the apps UI design and help for better user experience as well.

Think of Your Product First

Your brand should always come first. If your products and business strategies aren’t on point, even the best UI design won’t do much for you. Think about your m-commerce priorities and decide what you want your visitors to see first. Showcasing your product range in an efficient manner guarantees a higher conversion rate.

This works great if you have a small number of products. If you have a wider assortment, you’ll need to orchestrate it and use the filters we mentioned above so all products are accessible by your viewers.

Always think of the quality of your products and services and express it through your m-commerce app’s user interface. This way you’re sure to find some loyal customers.

Final Thoughts

Being able to shop wherever you are with just a few taps is a great advantage for both consumers and e-commerce companies. By taking a step forward to m-commerce, they now have an impressive number of potential customers.

Creating a seductive UI design, with the help of professional mobile commerce development services is essential if you want to overcome competitors.

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Prasanna Gopinath